Marketing and Events Manager

•Support execution and optimization of integrated demand generation campaigns across email, paid, organic, and partner channels to drive pipeline and awareness

•Support planning and on-site execution for conferences and trade shows, including logistics, booth strategy, staffing coordination, and pre/post-event follow-up

•Support brand marketing efforts, including messaging consistency, content development, and campaign creative

•Contribute to product marketing initiatives such as launches, sales enablement content, and positioning

•Collaborate with channel and technology partners on co-marketing campaigns, joint content, and shared events

•Manage marketing programs in HubSpot, including campaign builds, email sends, landing pages, and workflow automation

•Track, analyze, and report on campaign performance and ROI

•Manage vendor and event budgets, timelines, and deliverables

•Report to the Director of Marketing

•5+ years of B2B marketing experience, with a strong track record in events

•Hands-on experience managing digital campaigns, webinars, and conferences/trade shows

•Experience with HubSpot or a comparable marketing automation platform

•Strong project management skills — able to juggle multiple campaigns and deadlines independently

•Comfort working cross-functionally with sales, partners, customer success, and leadership

•Clear, effective writing and communication skills

•Data-informed approach to evaluating and improving campaign performance

•A generalist mindset and comfort with hands-on execution

•Willingness to travel occasionally, approximately 10–25%, for conferences, trade shows, and staff meetings

•Experience building and managing paid ad campaigns